Why Tracking Is Crucial In Marketing Online

In online marketing, there are many aspects that make up a successful campaign. One must create a capture page showcasing what they have to offer, load an autoresponder with a relevant e-mail series for people to receive, and finally show their capture page to an interested audience by driving traffic. But this point is where many marketers fail to take the next necessary step, causing a failure rate in marketing of over 90%.

What is this step? Tracking traffic and what it does once it reaches your page. Why is this important? In order to have the most effective marketing campaign, not only do you have to know where your traffic comes from, but what number of people in that traffic are actually taking the actions you want to happen.

Whether you pay for your traffic or get it from free resources, this is something that must be determined early in the marketing game. If you are paying for traffic, and you pay for a certain amount of hits to your website at several places, then make sales for $2000, that's good. But where did those sales come from? If you track each source to find out what the traffic from each is doing, then you can save money by sticking with the service that brought you the most sales.

The same is true if you use free resources. If you are surfing 12 traffic exchanges each with your link for example, and you make $1000 from the traffic, that may be great. But it would be even better if you knew exactly which exchanges brought you the sales; this way you can concentrate on advertising in those exchanges, instead of wasting time on exchanges that aren't responsive to what you have to offer.

So tracking is important to every person marketing anything online. As such, this blog will explain further the importance of tracking the traffic to your websites, and tips and tricks to increase your tracking effectiveness. By following the steps in this blog, you will put yourself ahead of 90% of marketers that don't pay attention to where their traffic comes from, and ultimately fail in online marketing.

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Kenya S.
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